The newspaper Sydsvenskan has published an article highlighting the emerging trend of slow fashion and sufficiency in a segment of the fashion industry. New companies in sustainable fashion want to reduce clothing consumption - for the sake of the environment. The article highlights the latest study on a study of French businesses and interviews Professor Oksana Mont to explain the drivers and perspectives among the businesses conducting this new line of business idea. In the article, Oksana also shares four tips for the consumer to shop and maintain their apparel in a more sustainable way, following the lines of slow fashion and sufficiency.
The article can be accessed by subscribers only, here.
